England Netball has announced a new multi-year broadcast deal with Sky Sports UK, and the partnership will see every match of the Vitality Netball Superleague 2021 season broadcast across Sky Sports channels.
Each Superleague game will be available live in some format across YouTube or Sky Sports Mix/ Arena, which offers the sport its greatest exposure to date. The Vitality Netball Superleague is due to return on February 12, featuring 11 teams, with the addition of newcomers Leeds Rhinos.
Due to the pandemic, a decision was made to host the Vitality Netball Superleague behind closed doors across two venues this season, as well as strict and consistent COVID-19 protocols to be in place for all games, supported by an extensive season-long testing programme across the league.
The season will kick off at Studio 001 in Wakefield for the first nine weeks and move to the Copper Box Arena in London for the remaining fixtures.
An England Netball release adds: “As part of the groundbreaking partnership, every match of the 2021 season will be covered by Sky Sports through a combination of live TV and streaming coverage as well as highlights, ensuring fans don’t miss a game whilst helping to drive new audiences for the sport.”
Fran Connolly, chief executive of England Netball, said it was a pleasure to be able to announce the deal, as the broadcaster has been able to capture huge moments in the sport over the years and bring fans closer than ever to netball.
Rob Webster, Sky Sports managing director, added: “Sky Sports has been a long-term partner of netball since 2006. We are delighted to be expanding upon our existing deal to bring the thrill of the game to our audiences for years to come.”
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